Let's jump Professor / Speaker / Founder
Helping leaders and organisations build personal brands people trust, through keynotes, trainings, and research.
Long jump has been part of my life for as long as I can remember. It became a philosophy: always reaching further, aiming higher, refusing to settle for the distance already cleared.
That instinct has a soundtrack. puts it perfectly: some people glimpse the crescent, while others see the whole of the moon. That is how I think about potential, and I want to help people reach the whole of theirs.
Years in academia and marketing, and a passion for brands and social media, led me to one realisation: the most powerful brand a person can build is their own. In 2019 I founded Persona Cognita, Lithuania's first personal branding consultancy.
Today I'm a Professor and Dean of Graduate Studies at ISM University of Management and Economics, founder of Persona Cognita, and co-founder of The Promise. I research, teach, advise leadership teams, and share these ideas from the stage.
See the whole of the moon.
Every engagement is built around the audience, the context, and the distance you want to clear.
On stage
I've given keynotes at 100+ conferences and reached tens of thousands of people at corporate events, leadership offsites, industry summits, award nights, and private gatherings. I also host business events and moderate panels.
Visibility is easy. Being known for the right thing is the valuable part. Build a personal brand on trust, not noise.
Selected stages
Inside the company
Practical, hands-on programmes that turn your people into your strongest brand.
Strategic, credible personal brands that open doors for the whole organisation.
A practical system for positioning, content, and confident employee advocacy.
Positioning, profile optimisation, and content that earns attention for the right reasons.
A repeatable, measurable engine instead of a one-off campaign.
Before the doing
Deep working sessions with your leadership team, shaped around what the organisation needs now.
Align leaders’ individual brands with where the business is going.
Define what makes the company worth working for and how to communicate it.
Craft an Employee Value Proposition that is true, distinctive, and actually lived.
Shape the positioning, pillars, and plan behind visible, value-driven content.
Employer Brand Strategy and EVP Development are delivered through The Promise, the employer marketing agency I co-founded with Rūta Lapinskienė.
Co-founded agencyWith aligned brands
I use my own platform to champion products, services and causes I genuinely believe in, from personal growth and career to leadership and living intentionally.
Building my own brand means I know what it takes to build yours. I work with a small, carefully chosen group of brands whose values align with mine.
Representation by PERSONAL
I'm a Professor and Dean of Graduate Studies at ISM University of Management and Economics, where I direct the International Marketing and Management master's programme.
I teach across Marketing Principles, Integrated Marketing Communications, Personal Branding, and Brand Management.
Beyond the lecture hall, I supervise student research at bachelor's, master's, and doctoral (PhD) level, guiding emerging marketers from their very first thesis through to original doctoral work.
All publications on Google Scholar
Latest papers
Journalists, editors, producers, and podcast hosts regularly ask for my take on the ideas reshaping how people and companies become known. When there's a match, I'm glad to contribute.
Media & booking inquiriesLatest mentions
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Veiklą pradeda specializuota darbdavio rinkodaros agentūra „The Promise“Let's jump together
Whether you're building a personal brand, activating your organisation's leaders or employee ambassadors, looking for a keynote speaker, or seeking the right partner for your project, I'd love to hear from you.
